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How many of you would like to have in your pocket
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at all times? The Master Key To Influence?
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Yes? Okay… So that’s what I’m going to show you how to do.
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I’m going to show you how to have the Master Key to Influence,
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and I’m going to show you how to overcome Procrastination
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in yourself and other people.
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How many of you think you know somebody has a
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Procrastination problem?
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know somebody that has a procrastination problem
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Okay, the reason I asked the question How many of you think you
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is because nobody has a procrastination problem?
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Procrastination is not a problem. Procrastination is always
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the symptom to a problem.
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And the symptom that procrastination is a problem of
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it’s the problem of anxiety. That’s the real problem.
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Procrastination is the symptom and is not the problem.
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And so what I’m going to do is I’m going to show you
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how do you fix procrastination?
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How do you get the people that you’re selling to to buy now?
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How did you get your children to clean their room? Now?
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How do you get your children to do their homework? Now?
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How do you get the person that you’re in love with
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to be in love with you now?
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How do you get yourself to eat the things that are gonna serve you now?
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How do you get yourself to move your body the way
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that’s gonna make you strongest now?
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That is a good question. It is a very good question.
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And we find the answer to that
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question, we will have unlocked the Master Key to Influence.
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What is the Master Key To Influence? Well, it’s this.
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Human beings are singularly motivated
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People do things for one reason and one reason only.
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people don’t have ten reasons they do things
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They don’t have fifteen reasons
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they do things. They don’t have five reasons they do things
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People do things for one reason and one reason only,
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and that is because They Feel Like It. When people who eat right,
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eat right, they eat right because they feel like eating right
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more they feel like eating wrong. People who exercise,
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they exercise because somehow
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or another, they figured out a way to make themselves exercise
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Instead of making themselves not exercise,
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they figured out a way to make themselves feel like doing the thing.
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And if you can, and for those of you who are in business,
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if you can figure out a way to create an environment that causes
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other people to feel like doing business with you,
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you don’t have to try so hard to get them to do business with you.
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Because people do things for their own reasons and their own reasons,
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not yours, not mine their own.
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So how do I get to the place in
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my life where I create an environment that causes
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me and the people I’ve been sent to serve?
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And the people I’ve been sent to serve with?
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How do I create an environment that causes all of us to feel like doing
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the things that are in our own best interest?
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Is that a good question? Yes, or Yes? Okay.
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So here’s the answer. Understand this
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when, when you understand that if your attitude is right,
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the facts don’t matter. So that’s the first thing you have to understand
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when your attitudes, right,
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the facts don’t matter. And when I say Your attitude is right,
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I’m going to explain to you exactly
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what I mean by that.
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But this is a fact. And by the way, it doesn’t matter
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what name, you give that fact, if that fact
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could be bad news from the doctor,
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that fact could be the loss of your job, that fact could be
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the loss of a fortune in the stock market.
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That fact could be having to file bankruptcy,
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that fact could be whatever,
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it doesn’t matter if your attitude is right, the facts don’t matter.
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But here’s what happens. We observe the facts,
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we either observe them through our eyes, right?
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Or we observe them through our ears,
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we either hear the facts, or we see the facts.
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And then when we see that factor here, that fact
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we put a frame around that fact.
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And that frame that we put around that
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fact, that frame that we put around that fact is going to be in the form of a focus in our head,
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I’m going to tell you something frames create focus.
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If you don’t remember anything else say tonight,
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remember that frames create focus.
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What does that mean that frames create focus,
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the reason we put a frame around the picture
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is because we want people to focus on what’s inside the frame,
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everybody tracking. So what you want to do is
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you want to understand that when a fact happens,
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you put a frame around it. That frame has a positive side
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and a negative side, because everything has a positive side
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and everything has a negative side.
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It’s impossible. Have you ever seen a one sided piece of bread?
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Probably not? Have you ever seen a one sided coin? I don’t think so,
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have you ever seen a one sided piece of paper, why not
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because it cannot exist, it is impossible for
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anything to exist with only one side.
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So if it exists, and there’s something negative about it,
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there also has to be something positive
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about it at the very same time.
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If there’s something in your life that’s really super positive,
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that it has to have a super negative aspect at the very same time.
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Why? Because there’s no such thing as a one sided anything.
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Well, we put that frame around that we put that frame around it,
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then that frame is going to cause us to manufacture a belief.
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And that belief, that belief is going to be manifested either
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as faith, or it’s gonna be manifested as doubt.
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And this is the part most people don’t understand.
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Most people don’t understand.
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I’m gonna say it slowly because most people have never heard it before.
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faith and doubt are both belief.
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Most people think faith is belief and doubt is the absence of belief.
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But doubt is not the absence of belief. Faith is belief in the outcome I desire
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Doubt is belief in the outcome I don’t desire
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When I have more belief in the outcome I
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don’t desire than I do in the outcome
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I do desire, I have doubt, and I don’t have faith,
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but both of them are a belief.
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Okay? So, So when I manufacture this belief,
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if I manufacture faith because
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I’m focused on the positive aspect of the fact
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then that’s gonna make me happy. If I
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focus on, if I focus on the negative aspect of the fact,
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that’s gonna cause me to have doubt and that’s gonna make me sad.
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But it wasn’t the fact that made me happy.
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It wasn’t the fact that made me sad
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It wasn’t the fact that you have a lot of money that makes you happy,
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and it’s not the fact that you have don’t
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have a lot of money that makes you sad.
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It’s not the fact that you’re healthy that makes you happy,
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and it’s not the fact that you’re unhealthy that makes you sad
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It’s the focus on that fact that makes you happy
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or sad because you all the time
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and I am too are manufacturing beliefs
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about the things that are going on outside of us.
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And it’s not the thing that’s going on outside of us that changes the game.
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It’s the things that are going on inside of us that we are doing
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as a result of our perception of the things that are going on outside of us
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And so we see this. We have this… We have this focus in our head
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that causes us to manufacture this belief
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But you know what’s really interesting about that?
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Belief is a traveling salesman
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It doesn’t stay in one place. So this belief travels down into our heart
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and that focus on our head travels down into our heart
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and it creates this thing called a feeling in our heart.
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That feeling in our heart is why we do everything
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Like you get up early because you feel like getting up early
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Or if you don’t feel like getting up really early, guess what you do.
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You sleep in. Right? And so the reality is
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we have to understand that my motivation,
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your motivation, the motivation of our children
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our spouses, our business partners, those
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people that we negotiate in business with
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all of us are motivated by our feelings
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And it isn’t it interesting that we say the fact,
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that, that we have emotions. What is emotion?
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Emotion is energy in motion. That’s what a feeling is
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And the feeling is also the energy that causes you to be in motion
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or the energy that inhibits you from being in motion.
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So we have the focus in our head, that creates the feeling in our heart.
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Well, what’s the feeling? That depends. What does it depend on?
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It depends on whether I’ve
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manufactured faith or whether I’ve manufactured doubt.
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If I’ve manufactured faith in my head through my focus
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then the feeling in my heart is going to be this
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powerful thing called Anticipation
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Anticipation is one of the most one of the
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greatest gifts you can ever give yourself.
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What is anticipation? Anticipation is the energy that
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I get when the outcome I expect is desirable to me.
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I’m gonna say it again really slowly. Anticipation is the energy I
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get when the outcome I expect is desirable to me
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So when I’m expecting a desirable outcome
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it energizes me. I can’t sleep.
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Do you remember when you were a little kid, and I
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don’t know if you were mischievous like I was
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but Christmas, before the week before Christmas
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we would always sneak into my parents’ bedroom
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we sneak into the basement to see if we were
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getting the things we asked for.
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I mean, how many y’all know what I’m talking about?
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And so we snuck in there and I saw I was
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getting that electric guitar that I’d been begging
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for for years and all of a sudden,
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know I’m gonna get that electric guitar and your parents were probably
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not sadistic like mine were
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but mine always made us go to bed early on Christmas Eve.
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And I’m like, we can’t sleep. What do we? Go to bed.
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And we’re up there. My brothers
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and I and we are laughing
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and talking and acting crazy
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until two o’clock in the morning
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because we got so much energy from our expectation
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of what we were gonna receive the next day, we couldn’t sleep
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And so that’s what Anticipation does.
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Anticipation gives you energy to do the thing
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But what if you’re focused on the negative aspect of the fact
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and it causes you to manufacture a belief called doubt
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Well, that’s gonna show up in the in your heart as the feeling of anxiety.
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You gotta get this now. Anxiety is the thief of your dreams
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The things that you desire to have that you don’t have right now
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the reason you don’t have is because you’ve
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manufactured more anxiety than you have anticipation
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The reason the people say, no to you
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when you’re making them an offer is
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because you created more anxiety in them than you have anticipation
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And when you learn how to create more
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anticipation in people than you do anxiety
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they will start saying yes instead of saying no.
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And then you’ll be you’ll be blown away.
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It’ll seem like it’s almost wait a minute
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This is too easy. Because you started focusing
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on creating an arena that causes people to feel
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like saying yes to the things that you’re offering to them.
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like saying yes to the things that you’re offering to them.
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So so what is anxiety? If anticipation is the energy I get
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when the outcome I expect is desirable to me
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then anxiety is wasting present energy on a future
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outcome that’s undesirable to me.
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Let me say that one more time, anxiety is wasting present
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energy on a future outcome that’s undesirable to me.
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So what happens is, I’m expecting an outcome I don’t desire.
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And so what I do because I’m expecting that outcome I don’t desire
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I have a physical reaction to it in my body.
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And that physical reaction feels like fear
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smells like fear looks like fear
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tastes like fear, but ain’t fear.
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How do I know it’s not fear?
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Because fear is caution over a real and present danger.
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If there is no real and present danger, there can be no fear.
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If I’m playing golf up in Tampa, we have alligators.
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You’re probably having down here too.
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If you hit your golf ball close to an alligator.
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And that balls really close to the alligator.
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You got to turn your back to hit that ball. I
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recommend you let the alligator keep the ball
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Why? that alligator represents a real and present danger.
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But if I’m getting ready to make a sales call, and I think
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well what if they say no, I need to make the sale.
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I gotta make a sale this week. I’m about to lose my job
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because I can’t meet my quota.
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Well, that’s a different story. That’s not fear. That’s anxiety
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because Now you’re making up a story about
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the future that’s causing you to have a
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feeling in the present that robs you of the energy
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to do the very thing that would
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keep that negative thing from happening.
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Have you ever heard somebody say worrying
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about something makes it happen?
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Well, that’s why when you’re worried about something,
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worry, anxiety, same thing, different words,
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when you’re worried about something that worry causes you
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to robs you of the energy to take the action that
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could keep the bad thing from happening.
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So anxiety is wasting present energy
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on a future outcome that is undesirable to you,
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I recommend that you not do that. So Myron how do people say,
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I’ve got a procrastination problem. No, you’re just expecting
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the thing, you’re procrastinating
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not to do the thing you’d like it to do. And so therefore
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you don’t do it. If you can paint a clearer and mental picture
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of the outcome, you desire as a direct result of
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the thing that you need to do,
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if you can see that as the ultimate outcome, and then it’s going to happen.
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And if you could get yourself in your heart of hearts to believe that
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you would take every action in that direction.
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There’s no such thing as an author with writer’s block,
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there’s just an author who expects the book not to sell.
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If you thought you’re gonna sell a million copies next week,
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you get that book done tonight, see, it doesn’t matter what we apply it to,
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it always works. If our children believe that their life is going to get
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better as a direct result of doing the thing we desire them to do,
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because we had them do it for their reasons,
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not ours, than cleaning your rooms easy.
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All you got it, all you have to do is
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give them a reason that makes sense to them,
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and causes them to feel like doing it,
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y’all track it. So what happens is we get to focus in our head,
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that focus in our head creates a feeling in our heart,
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when the feeling in our heart is anticipation that energizes us
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when the feeling our heart is anxiety, it robs us of the energy to do the thing.
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And then lastly, the feeling in our heart then moves out to our hands.
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And the feeling in our head, the feeling in our heart
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creates a function in our hands.
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And that function in our hands when we
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focus on the outcome we desire. And we have faith
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that gives us anticipation. That’s the energy.
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The function in our hand is called power.
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Not only do we have the energy and the power to do the thing,
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it is impossible for us not to do the thing.
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When we have anticipation, we get a really,
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really bad case of the I can’t help it.
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How many of y’all ever had a bad case of the I can’t.
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help it? And so what happens is, I’ve now got this
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I’ve got I’m looking at this fact, I’m focused on a
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positive aspect of the fact
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I’m manufacturing faith, it’s traveling down into
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my heart and building up all this anticipation.
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And now I can’t do anything but the work that’s in front of me,
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I’m not going to distract myself by watching a
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football game, or game or a basketball game,
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I’m not going to anesthetize myself watching
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other people on the electronic income reducer l
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ive their dreams while I’m living a nightmare.
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What I’m going to do instead is I’m going to go to
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work on the thing that’s work for me.
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and I know it’s going to work because I’m gonna make it work.
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And then lastly, if the feeling in our heart is anxiety,
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then the function in our hand is powerlessness.
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And what happens when we live a life of powerlessness is every
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obstacle we face, we see it as bigger than us.
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Every obstacle we face. We see it as larger than us.
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Everything that comes our way. We think it’s bigger than us.
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It’s better than us. It’s stronger than us. It’s more powerful than us.
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And it has the ability to take anything that we desire away.
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But when we realize the power that we have,
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when we Master The Master Key of Influence,
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it gives us the ability to overcome procrastination
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in ourselves and others.
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And no, we’ll turn to Yes. And maybe we’ll turn to absolutely.
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And I’ll think about it turns to where do I sign?
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Because you have figured out how to
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create environments that cause people to feel
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like doing the things that are in their own best interest.
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That’s the Master Key To Influence. I’m Myron Goldman.
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It’s been a pleasure talking to you
Carbon Negative For 32 Years And Counting Since 1992