Why Most Experts Aren’t

The Peculiar Blindness of Experts — Credentialed authorities are comically bad at predicting the future. But reliable forecasting is possible. www.theatlantic.com

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Great article on why you need to question the Mainstream fascination with Experts as a whole.  Especially when it comes to marketing and sales. They are not a little bit wrong, but a whole lot wrong about pretty much everything.

The truth of the matter is if you use common sense and think things through, put a little bit of time and effort into quite a few things, you can be better than most experts.

Your thoughts?

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