Be Careful About Reading Too Much Into Social Media Marketing

Instagram hides likes count in international test ‘to remove pressure’ — The number of likes is a measure of how well content is doing on the social media platform.

Read More

This story illustrates a trap far too many companies fall into. Likes do not = $$$ nor do lack of Likes Equals a lack of success with social media.

We see a lot of Social Media experts spouting how many likes they get. Really the only thing you need to concern yourself with is the number of sales your Social Media brings in, period.

With Instagram, Facebook, Twitter and all the rest manipulating likes, and throttling views of popular profiles in order to help those that advertise with them and with our own internal estimates that over 81% of all Social Media activity being Bots and AI-related, you should not make Social Media the Main cornerstone of your marketing.

Why? Because when you are on Social Media you are playing on quicksand that someone else owns and you have absolutely no control and there is Zero Transparency and Zero reliable data from the results other than sales.

While everyone and their Brother-In-Law is raving about the need for Social Media, the truth is it can be used as a part of your strategic marketing plan, but only a part. There are far better ROI’s in marketing to be gained elsewhere.

Share this post

Share on facebook
Share on twitter
Share on linkedin
Share on whatsapp
Share on pinterest
Share on print
Share on email
25694955 - facebook

Facebook’s New Ad Tool: Lead Ads For Local Businesses

Advertising on social media has become fairly commonplace. Sites like Facebook, Twitter, LinkedIn, Instagram, and Pinterest offer multiple advertising options that allow business owners to …

45701265 - kiev, ukraine - april 29, 2015:hand holds instagram logotype printed on paper. instagram is an online mobile photo-sharing, video-sharing service.

Tips On Marketing Your Business On Instagram

If you’re tempted to dismiss Instagram as a marketing tool because it got its start as an app for sharing mobile photos, don’t. The truth …

70542971 - notebook with toolls and notes about ranking

How Social Media Impacts Your Search Rankings

Having good search rankings is just as important is getting a line of customers into your business. If you aren’t familiar with how social media …

Copyright © 2020 iQ Marketers all rights reserved

Profitable Marketing Made Easy by