Be Careful About Reading Too Much Into Social Media Marketing

Instagram hides likes count in international test ‘to remove pressure’ — The number of likes is a measure of how well content is doing on the social media platform. Read More This story illustrates a trap far too many companies fall into. Likes do not = $$$ nor do lack of Likes Equals a […]

Why Most Experts Aren’t

The Peculiar Blindness of Experts — Credentialed authorities are comically bad at predicting the future. But reliable forecasting is possible. Read More Great article on why you need to question the Mainstream fascination with Experts as a whole.  Especially when it comes to marketing and sales. They are not a little bit wrong, but a […]

Profitable Clients – Only Go After Clients That Have The Money To Pay You

Profitable Clients Now you would think this would be a no-brainer, but sad to say it is not.  Most businesses do not segment their market to those potential clients that likely have enough money to be a good fit for them. Market segmentation is going to be an ongoing theme for the next couple of […]