Be Careful About Reading Too Much Into Social Media Marketing
Instagram hides likes count in international test ‘to remove pressure’ — The number of likes is a measure of how well content is doing on the social media platform. www.bbc.co.uk Read More This story illustrates a trap far too many companies fall into. Likes do not = $$$ nor do lack of Likes Equals a […]
Why Most Experts Aren’t
The Peculiar Blindness of Experts — Credentialed authorities are comically bad at predicting the future. But reliable forecasting is possible. www.theatlantic.com Read More Great article on why you need to question the Mainstream fascination with Experts as a whole. Especially when it comes to marketing and sales. They are not a little bit wrong, but a […]
Profitable Clients – Only Go After Clients That Have The Money To Pay You
Profitable Clients Now you would think this would be a no-brainer, but sad to say it is not. Most businesses do not segment their market to those potential clients that likely have enough money to be a good fit for them. Market segmentation is going to be an ongoing theme for the next couple of […]