I got into digital marketing nearly 4 decades ago. Yes, in the late 80s!  My first website was on CompuServer in 87-88 for recruiting for medical profressionals. 

In the 90s when I hired someone to do my 7th website because I was rusty and busy with my brick and mortar business, it was pretty disastrous. Tens of thousands of dollars later, I had enough!  So I relearned my skills in HTML and built the site and sold it happily enought. 

Next thing I know, I had other people I knew asking for help, and boom. Website building business.  

The same thing happened with SEO: less than stellar results by hiring a company, so I got fed up and learned that too. 

Same for apps, general marketing, AEO, software, social media, videos, podcasts, email and sms marketing, ads, and the whole infrastructure needed for building a successful business in the digital age. 

I found that while there are some fantastic vendors for individual things, if you do not understand all the pieces and by design set them up to work together and have a strategic design overall, you have sub-optimal results. 

By having a cohesive foundation, it can easily mean the difference from doing only $500,000 a year to doing over $1,000,000 per year for the same business. It even applies to a $5 million dollar site bumping up to a $10 million site because everything works smoothly together. 

What I found is that I LOVED setting up all the strategic pieces and making them run like a well-oiled machine because of the huge impact it has on our clients! 

I then dove into the marketing greats like Dan Kennedy, Clayton Makepeace, David Ogilvy, and others and learned direct response marketing and then applied this to our clients.

As near as I can tell based on having access to most, if not all, of the data, we have brought in about $2.5 Billion in leads for our clients over the years. (Apply all the legal disclaimers here; this does mean you will make $2.5 Billion, or even 2 cents blahh, blahh, blahh.) 

The bottom line is that I have fun putting together Strategic Marketing Systems for clients that work great. 

Ok, now for the normal bio information. 

Andrew Easy Anderson is a pioneering voice in the evolution of search technology, specializing in Answer Engine Optimization (AEO) and AI-powered search strategies. He built his first online business in 1988 using CompuServe and has been innovating ever since.  With over 3 decades of experience in digital marketing and SEO, Andrew has been at the forefront of helping businesses adapt to the rapidly changing landscape of how people find information online.

He was the originator of the Video Sales Page in the early 2000s, which has now become a staple of sites all over the world.  

He has been involved in dozens of software applications, some of which patents have been applied for.

As AI assistants like ChatGPT, Google’s AI Overviews, Perplexity, Claude, Grok, Meta AI, and voice assistants reshape the way users interact with information, Andrew has dedicated his expertise to understanding and mastering these new paradigms. His work focuses on ensuring that businesses remain visible and authoritative in an era where traditional search engine results are increasingly supplemented—or even replaced—by AI-generated answers.

Through his writing and consulting, Andrew makes complex technical concepts accessible, helping businesses of all sizes implement strategies that ensure their content is not just found, but understood and trusted by both users and AI systems alike.

All the principles he uses are based on sound sales and marketing foundations that make use of both online and offline techniques and common sense.