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How many of you would like to have in your pocket
at all times? The Master Key To Influence?
Yes? Okay… So that’s what I’m going to show you how to do.
I’m going to show you how to have the Master Key to Influence,
and I’m going to show you how to overcome Procrastination
in yourself and other people.
How many of you think you know somebody has a
know somebody that has a procrastination problem
Okay, the reason I asked the question How many of you think you
is because nobody has a procrastination problem?
Procrastination is not a problem. Procrastination is always
the symptom to a problem.
And the symptom that procrastination is a problem of
it’s the problem of anxiety. That’s the real problem.
Procrastination is the symptom and is not the problem.
And so what I’m going to do is I’m going to show you
how do you fix procrastination?
How do you get the people that you’re selling to to buy now?
How did you get your children to clean their room? Now?
How do you get your children to do their homework? Now?
How do you get the person that you’re in love with
to be in love with you now?
How do you get yourself to eat the things that are gonna serve you now?
How do you get yourself to move your body the way
that’s gonna make you strongest now?
That is a good question. It is a very good question.
And we find the answer to that
question, we will have unlocked the Master Key to Influence.
What is the Master Key To Influence? Well, it’s this.
Human beings are singularly motivated
People do things for one reason and one reason only.
people don’t have ten reasons they do things
They don’t have fifteen reasons
they do things. They don’t have five reasons they do things
People do things for one reason and one reason only,
and that is because They Feel Like It. When people who eat right,
eat right, they eat right because they feel like eating right
more they feel like eating wrong. People who exercise,
they exercise because somehow
or another, they figured out a way to make themselves exercise
Instead of making themselves not exercise,
they figured out a way to make themselves feel like doing the thing.
And if you can, and for those of you who are in business,
if you can figure out a way to create an environment that causes
other people to feel like doing business with you,
you don’t have to try so hard to get them to do business with you.
Because people do things for their own reasons and their own reasons,
not yours, not mine their own.
So how do I get to the place in
my life where I create an environment that causes
me and the people I’ve been sent to serve?
And the people I’ve been sent to serve with?
How do I create an environment that causes all of us to feel like doing
the things that are in our own best interest?
Is that a good question? Yes, or Yes? Okay.
So here’s the answer. Understand this
when, when you understand that if your attitude is right,
the facts don’t matter. So that’s the first thing you have to understand
when your attitudes, right,
the facts don’t matter. And when I say Your attitude is right,
I’m going to explain to you exactly
what I mean by that.
But this is a fact. And by the way, it doesn’t matter
what name, you give that fact, if that fact
could be bad news from the doctor,
that fact could be the loss of your job, that fact could be
the loss of a fortune in the stock market.
That fact could be having to file bankruptcy,
that fact could be whatever,
it doesn’t matter if your attitude is right, the facts don’t matter.
But here’s what happens. We observe the facts,
we either observe them through our eyes, right?
Or we observe them through our ears,
we either hear the facts, or we see the facts.
And then when we see that factor here, that fact
we put a frame around that fact.
And that frame that we put around that
fact, that frame that we put around that fact is going to be in the form of a focus in our head,
I’m going to tell you something frames create focus.
If you don’t remember anything else say tonight,
remember that frames create focus.
What does that mean that frames create focus,
the reason we put a frame around the picture
is because we want people to focus on what’s inside the frame,
everybody tracking. So what you want to do is
you want to understand that when a fact happens,
you put a frame around it. That frame has a positive side
and a negative side, because everything has a positive side
and everything has a negative side.
It’s impossible. Have you ever seen a one sided piece of bread?
Probably not? Have you ever seen a one sided coin? I don’t think so,
have you ever seen a one sided piece of paper, why not
because it cannot exist, it is impossible for
anything to exist with only one side.
So if it exists, and there’s something negative about it,
there also has to be something positive
about it at the very same time.
If there’s something in your life that’s really super positive,
that it has to have a super negative aspect at the very same time.
Why? Because there’s no such thing as a one sided anything.
Well, we put that frame around that we put that frame around it,
then that frame is going to cause us to manufacture a belief.
And that belief, that belief is going to be manifested either
as faith, or it’s gonna be manifested as doubt.
And this is the part most people don’t understand.
Most people don’t understand.
I’m gonna say it slowly because most people have never heard it before.
faith and doubt are both belief.
Most people think faith is belief and doubt is the absence of belief.
But doubt is not the absence of belief. Faith is belief in the outcome I desire
Doubt is belief in the outcome I don’t desire
When I have more belief in the outcome I
don’t desire than I do in the outcome
I do desire, I have doubt, and I don’t have faith,
but both of them are a belief.
Okay? So, So when I manufacture this belief,
if I manufacture faith because
I’m focused on the positive aspect of the fact
then thatâ€™s gonna make me happy. If I
focus on, if I focus on the negative aspect of the fact,
that’s gonna cause me to have doubt and that’s gonna make me sad.
But it wasn’t the fact that made me happy.
It wasn’t the fact that made me sad
It wasn’t the fact that you have a lot of money that makes you happy,
and it’s not the fact that you have don’t
have a lot of money that makes you sad.
It’s not the fact that you’re healthy that makes you happy,
and it’s not the fact that you’re unhealthy that makes you sad
It’s the focus on that fact that makes you happy
or sad because you all the time
and I am too are manufacturing beliefs
about the things that are going on outside of us.
And it’s not the thing that’s going on outside of us that changes the game.
It’s the things that are going on inside of us that we are doing
as a result of our perception of the things that are going on outside of us
And so we see this. We have thisâ€¦ We have this focus in our head
that causes us to manufacture this belief
But you know what’s really interesting about that?
Belief is a traveling salesman
It doesn’t stay in one place. So this belief travels down into our heart
and that focus on our head travels down into our heart
and it creates this thing called a feeling in our heart.
That feeling in our heart is why we do everything
Like you get up early because you feel like getting up early
Or if you don’t feel like getting up really early, guess what you do.
You sleep in. Right? And so the reality is
we have to understand that my motivation,
your motivation, the motivation of our children
our spouses, our business partners, those
people that we negotiate in business with
all of us are motivated by our feelings
And it isn’t it interesting that we say the fact,
that, that we have emotions. What is emotion?
Emotion is energy in motion. That’s what a feeling is
And the feeling is also the energy that causes you to be in motion
or the energy that inhibits you from being in motion.
So we have the focus in our head, that creates the feeling in our heart.
Well, what’s the feeling? That depends. What does it depend on?
It depends on whether I’ve
manufactured faith or whether I’ve manufactured doubt.
If I’ve manufactured faith in my head through my focus
then the feeling in my heart is going to be this
powerful thing called Anticipation
Anticipation is one of the most one of the
greatest gifts you can ever give yourself.
What is anticipation? Anticipation is the energy that
I get when the outcome I expect is desirable to me.
I’m gonna say it again really slowly. Anticipation is the energy I
get when the outcome I expect is desirable to me
So when I’m expecting a desirable outcome
it energizes me. I can’t sleep.
Do you remember when you were a little kid, and I
don’t know if you were mischievous like I was
but Christmas, before the week before Christmas
we would always sneak into my parents’ bedroom
we sneak into the basement to see if we were
getting the things we asked for.
I mean, how many y’all know what I’m talking about?
And so we snuck in there and I saw I was
getting that electric guitar that I’d been begging
for for years and all of a sudden,
know I’m gonna get that electric guitar and your parents were probably
not sadistic like mine were
but mine always made us go to bed early on Christmas Eve.
And I’m like, we can’t sleep. What do we? Go to bed.
And we’re up there. My brothers
and I and we are laughing
and talking and acting crazy
until two o’clock in the morning
because we got so much energy from our expectation
of what we were gonna receive the next day, we couldn’t sleep
And so that’s what Anticipation does.
Anticipation gives you energy to do the thing
But what if you’re focused on the negative aspect of the fact
and it causes you to manufacture a belief called doubt
Well, that’s gonna show up in the in your heart as the feeling of anxiety.
You gotta get this now. Anxiety is the thief of your dreams
The things that you desire to have that you don’t have right now
the reason you don’t have is because you’ve
manufactured more anxiety than you have anticipation
The reason the people say, no to you
when you’re making them an offer is
because you created more anxiety in them than you have anticipation
And when you learn how to create more
anticipation in people than you do anxiety
they will start saying yes instead of saying no.
And then you’ll be you’ll be blown away.
It’ll seem like it’s almost wait a minute
This is too easy. Because you started focusing
on creating an arena that causes people to feel
like saying yes to the things that you’re offering to them.
like saying yes to the things that you’re offering to them.
So so what is anxiety? If anticipation is the energy I get
when the outcome I expect is desirable to me
then anxiety is wasting present energy on a future
outcome that’s undesirable to me.
Let me say that one more time, anxiety is wasting present
energy on a future outcome that’s undesirable to me.
So what happens is, I’m expecting an outcome I don’t desire.
And so what I do because I’m expecting that outcome I don’t desire
I have a physical reaction to it in my body.
And that physical reaction feels like fear
smells like fear looks like fear
tastes like fear, but ain’t fear.
How do I know it’s not fear?
Because fear is caution over a real and present danger.
If there is no real and present danger, there can be no fear.
If I’m playing golf up in Tampa, we have alligators.
You’re probably having down here too.
If you hit your golf ball close to an alligator.
And that balls really close to the alligator.
You got to turn your back to hit that ball. I
recommend you let the alligator keep the ball
Why? that alligator represents a real and present danger.
But if I’m getting ready to make a sales call, and I think
well what if they say no, I need to make the sale.
I gotta make a sale this week. I’m about to lose my job
because I can’t meet my quota.
Well, that’s a different story. That’s not fear. That’s anxiety
because Now you’re making up a story about
the future that’s causing you to have a
feeling in the present that robs you of the energy
to do the very thing that would
keep that negative thing from happening.
Have you ever heard somebody say worrying
about something makes it happen?
Well, that’s why when you’re worried about something,
worry, anxiety, same thing, different words,
when you’re worried about something that worry causes you
to robs you of the energy to take the action that
could keep the bad thing from happening.
So anxiety is wasting present energy
on a future outcome that is undesirable to you,
I recommend that you not do that. So Myron how do people say,
I’ve got a procrastination problem. No, you’re just expecting
the thing, you’re procrastinating
not to do the thing you’d like it to do. And so therefore
you don’t do it. If you can paint a clearer and mental picture
of the outcome, you desire as a direct result of
the thing that you need to do,
if you can see that as the ultimate outcome, and then it’s going to happen.
And if you could get yourself in your heart of hearts to believe that
you would take every action in that direction.
There’s no such thing as an author with writer’s block,
there’s just an author who expects the book not to sell.
If you thought you’re gonna sell a million copies next week,
you get that book done tonight, see, it doesn’t matter what we apply it to,
it always works. If our children believe that their life is going to get
better as a direct result of doing the thing we desire them to do,
because we had them do it for their reasons,
not ours, than cleaning your rooms easy.
All you got it, all you have to do is
give them a reason that makes sense to them,
and causes them to feel like doing it,
y’all track it. So what happens is we get to focus in our head,
that focus in our head creates a feeling in our heart,
when the feeling in our heart is anticipation that energizes us
when the feeling our heart is anxiety, it robs us of the energy to do the thing.
And then lastly, the feeling in our heart then moves out to our hands.
And the feeling in our head, the feeling in our heart
creates a function in our hands.
And that function in our hands when we
focus on the outcome we desire. And we have faith
that gives us anticipation. That’s the energy.
The function in our hand is called power.
Not only do we have the energy and the power to do the thing,
it is impossible for us not to do the thing.
When we have anticipation, we get a really,
really bad case of the I can’t help it.
How many of y’all ever had a bad case of the I can’t.
help it? And so what happens is, I’ve now got this
I’ve got I’m looking at this fact, I’m focused on a
positive aspect of the fact
I’m manufacturing faith, it’s traveling down into
my heart and building up all this anticipation.
And now I can’t do anything but the work that’s in front of me,
I’m not going to distract myself by watching a
football game, or game or a basketball game,
I’m not going to anesthetize myself watching
other people on the electronic income reducer l
ive their dreams while I’m living a nightmare.
What I’m going to do instead is I’m going to go to
work on the thing that’s work for me.
and I know it’s going to work because I’m gonna make it work.
And then lastly, if the feeling in our heart is anxiety,
then the function in our hand is powerlessness.
And what happens when we live a life of powerlessness is every
obstacle we face, we see it as bigger than us.
Every obstacle we face. We see it as larger than us.
Everything that comes our way. We think it’s bigger than us.
It’s better than us. It’s stronger than us. It’s more powerful than us.
And it has the ability to take anything that we desire away.
But when we realize the power that we have,
when we Master The Master Key of Influence,
it gives us the ability to overcome procrastination
in ourselves and others.
And no, we’ll turn to Yes. And maybe we’ll turn to absolutely.
And I’ll think about it turns to where do I sign?
Because you have figured out how to
create environments that cause people to feel
like doing the things that are in their own best interest.
That’s the Master Key To Influence. I’m Myron Goldman.
It’s been a pleasure talking to you