Helping your local business implement Ai and Digital Marketing!
So, Andrew Anderson here on a beautiful day at the beach, and in today’s lesson we’re gonna be talking about, the four basic ways to improve your business is really how to, 10X your profitability. And one, you can do it in four or five easy moves. Actually, you can do it in three, but we’re gonna go over four or five here. We’ll see how long this runs.
So, one of the things is you have to get people’s attention, which is why I am doing these on the beach. So, it’s much better than looking at my mug and watching what I’m doing here. And plus too, it’s easier for me as well. So, it gets the creative juices, I’ve said many times before.
So, one of the things you can do is if you can double the amount of leads you have coming in, everything else stays the same. Then more than likely you’re gonna be able to double your profitability. Okay? That’s a 2X or 1X, however you want to count them.
The next thing is if you can increase your conversion rate, right? And that’s done simply by getting your sales pages and your offers better, and actually getting people to know, like, and trust you. So, which oftentimes, you know, everybody says it’s really hard, but it’s not.
And that’s where AI can really come into play on this. And if you can run your competitors, well, here’s the thing, you gotta be careful about, just stepped on a seashell, you’ve gotta be careful about copying other people’s stuff because a lot of times, even though they look like they know what you’re doing, they don’t. But that being said, you can go in and find a competitor that, you know, you have to do research. Are they doing better? And if you’re looking at your sales pages, all you gotta do is put them to ChatGPT or Grok and ask it to say, “what are these guys doing better than mine?” And you can compare it to your website, and it’ll give you a whole list of things, that they’re copy may be more compelling. their website speed, yours at 38 and theirs is an 88 on mobile. So, you can go through it and if you can even get a 10% or 15% improvement on what you’re doing there, that’s often enough.
All things being equal, that can also double your profitability just by a small increment. If you only have a 5% conversion, if you go to 10% or 15%, and I’ve seen some that convert as high as 40%, believe it or not, when everything’s banging on all eight cylinders. So, there’s another double. So, you got a 2X and another 2X.
And then, the other thing is to get your pricing structure set up. So that, that’s, correct as well. And so maybe you can raise your prices or get rid of the products that cost you a lot of money that aren’t as profitable. You know, you gotta really strategically look at that.
And so, the other thing is to have a membership component or a SaaS or some type of thing where they’re paying you monthly. That’s usually the easiest way to really increase your monthly and cover your nut.
And then the other one is to have a much higher ticket offer. Okay. And with our, I don’t know, what our highest one is right now, I think it’s $100K per year, and we’ve actually got some that are higher. Now, if you go on a monthly basis, but let’s just say it’s 100K a year. Your best offer is $25K. You want to do something at least 4X higher than what you currently have. And what that does psychologically, and you may not sell them right away, but when you do that, it provides a value base. So that if they’ve got a $100K product, now you have to give $100K worth of value. Of course, for this to work, that it will have implied value for your other products as well.
So anyway, that’s gonna be it for this one. And I’ll do another one here, probably on the same stretch of the beach. Hope you have a profitable day. Remember, use AI to give you leverage. It can really pay off, and you’re gonna have to, it’s like people still using typewriters and carbon paper versus a computer and a printer. So, that’s where we’re at with the whole AI thing.
Have a profitable day. Andrew Anderson signing off from the beach on the gorgeous Atlantic Ocean here today.