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Your Funnel Is Not Broken—Your Copy Is Basic
Your Funnel Is Not Broken—Your Copy Is Basic

Your Funnel Is Not Broken—Your Copy Is Basic

Don’t Blame the Funnel—Fix the Words

Funnels get a bad rap. When conversions tank, most people panic and start rebuilding the tech. But more often than not, it’s not the funnel—it’s the copy. Boring, safe, “meh” copy that fails to move anyone to act.

In this episode, Andrew Anderson from iQMarketers.com shares how to punch up your messaging using AI—and finally get people clicking, reading, and buying.

3 Steps to Upgrade Your Copy With AI

Step 1: Wake Up the Messaging

Paste your landing page into ChatGPT and prompt:

“Rewrite this to make me feel something. Urgency, FOMO, confidence—go.”
You’ll instantly get a version with more emotional punch.

Step 2: Inject Personality That Converts

Next prompt:

“Now rewrite it in the tone of a high-ticket closer meets a stand-up comic.”
Why? Because bland doesn’t convert. But bold, clear, and real? That gets clicks.

Step 3: Split Test and Let the Copy Speak

Put your new AI-enhanced version head-to-head with your current copy. The winner will be obvious—and it probably won’t be your original version.

Your Funnel Works. Your Words Just Don’t (Yet)

You don’t need to rebuild your entire funnel. You just need to say the right things in the right way. And with the right AI prompts, that becomes a whole lot easier.

📩 Get more copy strategies at iQMarketers.com

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Andrew Anderson

Andrew Easy Anderson is a pioneering voice in the evolution of search technology, specializing in Answer Engine Optimization (AEO) and AI-powered search strategies. With over a decade of experience in digital marketing and SEO, Andrew has been at the forefront of helping businesses adapt to the rapidly changing landscape of how people find information online.

As AI assistants like ChatGPT, Google's AI Overviews, and other conversational search tools reshape the way users interact with information, Andrew has dedicated his expertise to understanding and mastering these new paradigms. His work focuses on ensuring that businesses remain visible and authoritative in an era where traditional search engine results are increasingly supplemented—or even replaced—by AI-generated answers.

Through his writing and consulting, Andrew makes complex technical concepts accessible, helping businesses of all sizes implement strategies that ensure their content is not just found, but understood and trusted by both users and AI systems alike.