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From SEO to AEO Understanding AI Engine Optimization
From SEO to AEO Understanding AI Engine Optimization

The AI Advantage for Local Business

From SEO to AEO: Understanding AI Engine Optimization

In this episode, Andrew Anderson uncovers the fast-emerging world of AEO (AI Engine Optimization)—a game-changer for businesses looking to dominate search in the AI era.

🔑 Key Highlights:

  • AI Searches Are Exploding: An 8% surge in AI searches last month signals a massive shift from Google and Bing to tools like ChatGPT, Grok, and other LLMs.
  • The SEO Game Is Changing: Traditional SEO is losing its dominance. Even if you rank #1 on Google, traffic is shifting rapidly toward AI-driven search tools.
  • AEO vs SEO – What’s the Difference?: AEO focuses on answering specific, long-tail user queries for AI engines—faster and more direct than SEO. Results can show up in less than a week!
  • Now Is the Window of Opportunity: Just like the early 2000s SEO boom, early adopters of AEO can leap ahead—especially small and local businesses.
  • David vs Goliath Advantage: Even companies buried on page 50 of Google can rank top 3 in AI search results, leveling the playing field against big spenders.
  • Coaching & Help Available: Andrew offers group coaching (8–12 max) and one-on-one support to help businesses pivot to this new frontier.

👉 Learn more or get started at iqmarketers.com

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Andrew Anderson

Andrew Easy Anderson is a pioneering voice in the evolution of search technology, specializing in Answer Engine Optimization (AEO) and AI-powered search strategies. With over a decade of experience in digital marketing and SEO, Andrew has been at the forefront of helping businesses adapt to the rapidly changing landscape of how people find information online.

As AI assistants like ChatGPT, Google's AI Overviews, and other conversational search tools reshape the way users interact with information, Andrew has dedicated his expertise to understanding and mastering these new paradigms. His work focuses on ensuring that businesses remain visible and authoritative in an era where traditional search engine results are increasingly supplemented—or even replaced—by AI-generated answers.

Through his writing and consulting, Andrew makes complex technical concepts accessible, helping businesses of all sizes implement strategies that ensure their content is not just found, but understood and trusted by both users and AI systems alike.