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Your Funnel Is Not Broken—Your Copy Is Basic

Don’t Blame the Funnel—Fix the Words

Funnels get a bad rap. When conversions tank, most people panic and start rebuilding the tech. But more often than not, it’s not the funnel—it’s the copy. Boring, safe, “meh” copy that fails to move anyone to act.

In this episode, Andrew Anderson from iQMarketers.com shares how to punch up your messaging using AI—and finally get people clicking, reading, and buying.

3 Steps to Upgrade Your Copy With AI

Step 1: Wake Up the Messaging

Paste your landing page into ChatGPT and prompt:

“Rewrite this to make me feel something. Urgency, FOMO, confidence—go.”
You’ll instantly get a version with more emotional punch.

Step 2: Inject Personality That Converts

Next prompt:

“Now rewrite it in the tone of a high-ticket closer meets a stand-up comic.”
Why? Because bland doesn’t convert. But bold, clear, and real? That gets clicks.

Step 3: Split Test and Let the Copy Speak

Put your new AI-enhanced version head-to-head with your current copy. The winner will be obvious—and it probably won’t be your original version.

Your Funnel Works. Your Words Just Don’t (Yet)

You don’t need to rebuild your entire funnel. You just need to say the right things in the right way. And with the right AI prompts, that becomes a whole lot easier.

📩 Get more copy strategies at iQMarketers.com

25+ years experience

AEO Pioneer & Digital Marketing Specialist

Founder of AEO Website Checker. Creator of The Answer Engine Dominance Framework™. Helping businesses get cited by AI.

Answer Engine Optimization

AI Search

Schema Markup

E-E-A-T Signals

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