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Your Social Media Strategy

Your Social Media Strategy
Your Social Media Strategy

Your Social Media Strategy

Why Your Website Should Be the Hub of Your Content Universe

In today’s digital landscape, social media platforms are powerful tools for building visibility and engagement—but they’re not truly yours. In this Beach Byte, Andrew Anderson shares a hard-earned truth every business owner and content creator should understand: your social media strategy should always lead back to your website.

When you build your entire content strategy around platforms you don’t own—like Facebook, Instagram, X, TikTok, and YouTube—you’re playing in someone else’s sandbox. Accounts get suspended, algorithms change, and even legitimate companies have had their channels shut down overnight. That’s why Andrew stresses this point: make your website the center of your strategy.

Create Once, Repurpose Everywhere

Here’s the smarter way to handle your content:

  1. Create content for your website first – blog posts, videos, case studies, infographics, or client testimonials.

  2. Distribute that content across your social media platforms – drive traffic back to your site using compelling captions, snippets, and direct links.

  3. Build authority on your domain – this helps with both traditional SEO and modern AI engine optimization (AEO).

By making your website the foundation, you build lasting equity. Your content lives on your platform, not theirs.

Take Back Control of Your Online Presence

Think of your website like your home and social media as the billboards that point people toward it. The goal of every tweet, reel, or short video isn’t to go viral—it’s to bring people into your world, where you can educate, nurture, and convert them.

Whether you’re a small business owner, solopreneur, or part of a larger brand, protecting your digital presence starts with anchoring everything back to your site. That’s how you create stability in an unstable online world.

Your Next Move

If your social media strategy doesn’t already revolve around your website, now’s the time to fix it. Create a content hub, drive your traffic to it, and build long-term value for your business.

👉 For tools, training, and a smarter way to market, visit iQMarketers.com

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Andrew Anderson

Andrew Easy Anderson is a pioneering voice in the evolution of search technology, specializing in Answer Engine Optimization (AEO) and AI-powered search strategies. With over a decade of experience in digital marketing and SEO, Andrew has been at the forefront of helping businesses adapt to the rapidly changing landscape of how people find information online.

As AI assistants like ChatGPT, Google's AI Overviews, and other conversational search tools reshape the way users interact with information, Andrew has dedicated his expertise to understanding and mastering these new paradigms. His work focuses on ensuring that businesses remain visible and authoritative in an era where traditional search engine results are increasingly supplemented—or even replaced—by AI-generated answers.

Through his writing and consulting, Andrew makes complex technical concepts accessible, helping businesses of all sizes implement strategies that ensure their content is not just found, but understood and trusted by both users and AI systems alike.