Keeping in Touch With Clients: The Profit-Boosting Strategy Most Businesses Ignore
Why Staying Connected with Clients Is a Game-Changer
When was the last time you reached out to your past clients or leads? If it’s been more than a couple of weeks, you could be missing out on 70–80% of your potential revenue. That’s not an exaggeration — it’s a harsh truth.
In today’s distracted, fast-moving world, even your happiest clients will forget you exist if you’re not regularly showing up in their inbox.
Attention Spans Are Shrinking — Are You Still on Their Radar?
It’s not that your clients didn’t love what you offered. It’s not that they didn’t find value. It’s that life happens. Between phone notifications, kids, bills, and endless to-do lists, most people simply forget to take action.
Andrew Anderson from iQMarketers.com hits the nail on the head in his latest Beach Byte:
“We’ve all got the attention span of a goldfish these days.”
And that’s why automated client communication isn’t just smart — it’s essential.
The Power of Automated Email Sequences
By setting up an automated email system, you can consistently nurture relationships with leads, keep past clients engaged, and even re-engage cold contacts without lifting a finger. A simple weekly or bi-weekly email can:
- Remind them that you exist
- Reinforce your expertise
- Build trust over time
- Position your offers when they’re ready to buy
These aren’t hard sales pitches — they’re helpful updates, value-driven insights, and friendly reminders that keep your brand top of mind.
The Most Overlooked Marketing Asset in Your Business
Your email list is one of your most valuable assets. Unlike social media, you own it. Platforms like Facebook or Instagram can ban, block, or shadowban your content at any moment — but your email list is yours for life.
That’s why Andrew recommends building your entire marketing strategy with your website and email list at the center, not social media.
“Don’t rely on platforms you can’t control. Drive traffic back to your site and capture those emails.”
What to Send Your Email List
Not sure what to send in your automated sequences? Here are a few ideas to get started:
- Weekly tips, advice, or how-to’s
- Behind-the-scenes stories or updates
- Case studies or testimonials
- New product or service announcements
- Links to your blog posts, videos, or social media content
The key is consistency and value.
Ready to Keep in Touch Like a Pro?
If you’re not following up, you’re fading into the background. It’s time to change that.
📩 Visit iQMarketers.com to learn how to set up your own automated email sequences, build a loyal client base, and finally turn “just one job” into repeat business and referrals.
