20 Videos to Transform Your Business: Why Consistent Content Wins

One Simple Challenge, Massive Impact

Imagine doing one thing for just 20 days that could dramatically change the course of your business. That’s the power of consistent short-form video marketing, and it’s a strategy any business owner can start using right now. In this Beach Byte episode, Andrew Anderson challenges entrepreneurs, consultants, and local business owners to post 20 short videos across major platforms—and watch their business transform.

Why 20 Short Videos Can Change Everything

Short-form content is dominating TikTok, YouTube Shorts, Instagram Reels, Facebook Reels, and even X (formerly Twitter). These platforms are all pushing video as their top-performing content type. But here’s the secret: you don’t have to be a celebrity or influencer. You just need to be consistent.

Twenty videos posted over 4 weeks (Monday through Friday) puts your face, your voice, and your value proposition in front of hundreds or thousands of potential customers. You’ll start to attract your tribe—those who resonate with your message—while naturally filtering out those who don’t. That’s marketing efficiency at its finest.

What Kind of Videos Should You Create?

Forget being flashy. Focus on being useful. Andrew suggests keeping it real: share helpful, educational content. Whether you’re a roofer, real estate agent, dentist, or local consultant, think about the advice, insights, or tips you give clients all the time. Package those into short, punchy videos that are authentic to your personality.

Your goal isn’t perfection—it’s connection. Build trust by giving your best knowledge away for free. When people see that, they come to you for what you know and who you are.

Why Most People Won’t Do It (and Why That’s Great for You)

Here’s the truth: 99% of people who see this advice will ignore it. That’s good news for the action-takers. If you’re in the 1% to 3% who do take the challenge, you’re going to rise above the noise. That consistency creates authority, builds SEO and social proof, and starts funneling warm leads into your business.

From Cat Food to the Caribbean: The Life-Impacting Power of Marketing

Andrew wraps with a powerful reminder: the difference between eating cat food in retirement and sipping cocktails in the Caribbean isn’t just luck—it’s marketing. It’s visibility. And it’s your willingness to show up.

Whether you’re creating videos from your office or a beach in Puerto Rico (like Andrew), the key is to start. Post 20 videos, learn from the process, and commit to doing it again.

Ready to Grow?

👉 Visit iQMarketers.com for more free resources and video marketing strategies that actually work. Join the challenge, transform your reach, and grow your business one video at a time.