$2 Billion in Leads

$2 billion in leads later. Andrew Anderson here. So we’ve been doing this, I don’t know, over 20 years now. Every once in a while, I add up all the leads that we brought in for our clients organically. Not through ads, but the last time I checked it’s about $2 billion, give or take, maybe a hundred million, maybe a little bit more than that.

And the reason why I don’t know is one, we track a lot of the leads that come in. So, if there’s an estimate for X, a roofing company, or if someone wants to rent an apartment, or if someone wants to get dental procedure, this is what I’ve just been running total ahead. I haven’t gone through it. I probably should have kept better records, but it’s around there. Don’t hold me to it. Don’t take me to court if I’m off by this stuff. But it’s around there.

The Secret to Generating Leads

If you’re doing it for 20 years, and you have as many customers we have, it’s not that it’s not hard to do, but in figuring all that stuff out, the biggest thing, you want to know the big secret for getting a ton of leads in, now you have to close them, but the hard part’s usually getting the leads in.

And if you get the leads in, we can work on the closing part, but it’s just consistency. It really is.

The Power of Consistency

Just show up every day with your website, with your services, with your products. Don’t give up after two or three weeks if something doesn’t work.

Most of the big marketing things that I’ve seen that really move the needle, one, sometimes you can get results within a week or two. Usually it takes like a month for maybe 20% of ’em. Some things may take six months to a year for SEO and some of this other stuff, but you should get some traction right away, and be able to tell.

Now, this is just organic. I’m not talking about ads or anything else. This is just organic. So, the big thing is to show up, and I know this is in my heart, and do you think I try and eat my own dog food, but we get busy, and sometimes I forget.

Leveraging Video Content

Do you want to know one of the biggest ways that you can get your business out in front of people is to do a video every six days for six months. Do a short little video like this talking about your product or service or what you do to help people or just how your day’s going.

And you know, there’s a friend of mine on Twitter, he’s a Sawyer. He got I think a wood miser mill, and he goes out and cuts lumber from raw logs out on the farms and people’s yards, and he posts that every day. That’s all he does. There’s nothing fancy, no heavy duty to marketing, and he’s got a ton of business from it.

You should be doing that if you’re an attorney, if you’re an accountant, if you’re a plastic surgeon, you know, put your face in front of your brand. Okay. And if you don’t like how your face looks, hire a pretty person or someone that’s attractive. And it doesn’t always need to be that, but why not start from the top and work your way down, and get them to do it, you know?

Or get someone in your staff that can be the face of your business. But put something out, a video, a short video, just talking about what you do every day, what’s going on, what’s going on with the clients. What’s the state of the world in this stuff? I mean, state of the world on videos as they’re getting more and more.

We’re concentrating right now on X just because it seems to be going in the right direction. God only knows it could change, it could get screwed up, but since Musk took it over, it’s night and day. It’s like between dealing with the devil when the old Twitter was around, and when the new Twitter, X is around too. They toasted 80,000 followers on my Twitter account in the old days, just because they didn’t want some angst ridden 18-year-old got pissed off at something I said, and blew up my account after years and years of work and building up followers and doing all the right things. So, you don’t want to depend on any one of those.

Importance of Diversifying Platforms

And here’s the other trick. Okay? This is maybe the best one. Regardless of where you post it, keep the main video and put it up on your website, okay? In case YouTube knocks down your channel, which they’ve done. I’ve had clients get monetized. We never did figure out what’s going on, demonetized. They’re just, all of them are evil SOB’s. What can I say? So, don’t depend on them. Make sure you’re bringing back people to your websites.

Subtitles and Audience Engagement

And if you’re doing videos, put the subtitles in all of ’em because people start watching videos, they don’t have the sound on 85% of the time.

So subtitles are a must. If you need help with that, we’ve got some plans for like, I don’t know, a couple of hundred bucks a month. We’ll do subtitles for your videos and help you with the production on it. But they really do work and they get results. Because people will either love you or hate you, but it’s a great sieve, and you filter out the people that you can probably do business with, and you keep away the ding-dongs that you can for whatever reason.

They may not be bad people, but if they don’t like the way you talk, the way you present things, then you’re probably not going to be a good fit for your clients. And nobody wants that. I don’t wanna work with somebody that’s not going to listen to me, or we don’t communicate on the same way. So, you should be the same.

Start making videos every single day. Try it for six months. Once you get past 30 days, you can shoot 10 or 15 or 20 of ’em in one day. I’m sitting here smoking a cigar. I usually get out 10 or 15 of these little videos. Sometimes, I’ll repeat myself, but typically I’ll make a new point.

I’ve probably forgotten more marketing information than most people have ever learned. And it’s just a matter of me sitting here thinking about what’s relevant. And don’t forget, the other stuff that you take for granted, people out there don’t know it. You take stuff for granted that they don’t know and that they will find value in.

Invitation to Podcast

So anyway, that’s it for today. Andrew Anderson for iQMarketers.com. I think we’re going with this week and TheLongerCrowbar.com where I talk about anything and everything.

Oh, I got one little tidbit for those of you that held out here. Do you have a brick and mortar business? I don’t care if it’s big or small or medium or whatever. I would like to interview you for my podcast because I always learn things when I do this, and plus it’ll get the word out for you. Only 10 or 15 minutes, if you’re really interesting, we can talk longer, but that’s typically about it. And if you’re a local business, I don’t care where you are in the US, if you’re in Nashville or Franklin, that’s great too, but anywhere in the US, we can jump on a Zoom call.

And I wanna give you some free publicity because the reason why I’m doing it is because I learned something new too and my viewers will as well. So anyway, that’s it. We’ll talk to you later. Andrew Anderson, have a profitable day. We’ll see ya.